More booked appointments.
Less pursuing enquiries.
We build the complete client-acquisition and retention engine for dental practices, clinics, spas, and physio studios — then we run it for you.
Your diary has gaps. Your pipeline is leaking. You're too busy running the business to fix it.
Most appointment-based businesses are sitting on a goldmine of dormant leads, missed calls, and churned clients — with no system in place to recover any of it.
Calls going to voicemail
68% of clients who can't reach a practice on the first call never call back. Every unanswered call is revenue walking out the door — and you'll never know it happened.
Leads that fall through the cracks
Enquiries land through your website, socials, and referrals. Without an automated follow-up sequence triggering within minutes, most go cold within 24 hours.
Clients who don't come back
The average UK clinic has 40–60% of its client base lapsed. No reactivation system means you're spending money to acquire customers you already earned once.
Four phases. One system. Fully operated.
We don't hand you a strategy deck and disappear. We build, install, and run the entire growth operation inside your practice.
A focused call — questions, not a pitch. We learn exactly where your practice is leaking enquiries and what a working system looks like for your specific setup.
We turn what we heard into a custom scope document — your automations mapped out clearly. You review it on a screen share. Nothing gets built without your sign-off.
We build and test everything internally first, then run live tests with you in week two. Refinements, final checks, deployment. You're live by day 14.
Weekly performance reports, a standing Friday check-in, and continuous optimisation. The system runs around the clock — we keep it sharp.
Everything that moves the needle. Nothing that doesn't.
The Apex Growth System is a modular stack of five interconnected components. Each one is built, integrated, and managed by us.
High-converting landing pages & enquiry capture
Specialty-specific landing pages built to convert local search and referral traffic into booked enquiries. Every form submission routed straight into your CRM — no leads lost.
- Separate pages per treatment type
- Mobile-first layouts
- Call tracking installed
Full CRM build and management
Every lead captured, categorised, and tracked from first contact to booked appointment. No lead falls through the cracks because every lead is in the system.
- Custom pipeline stages
- Lead scoring
- Owner accountability views
First Response System & booking flows
Your practice never misses an inbound call or message again. Every enquiry is answered, qualified, and routed to a booking — automatically, around the clock.
- Answers calls & texts — 24/7, fully automated
- Books directly into your diary
- Reminders + no-show recovery sequences
Lapsed client reactivation sequences
Your dormant client list is your highest-ROI growth asset. We run structured reactivation sequences across email and SMS to bring them back — automatically.
- Segmented by lapse window
- Personalised offers per segment
- Revenue attribution tracked
Weekly reporting dashboard
One clear dashboard showing cost-per-lead, cost-per-booking, show rate, and revenue attributed — every week, without you having to ask.
- Live client dashboard
- Weekly written commentary
- Monthly strategy review
Not an agency. Not a freelancer. A growth operator.
Most businesses have tried agencies that overpromise and freelancers that go quiet. We're built differently — accountable, embedded, and niche.
| Apex Growth | Traditional Agency | Freelancer | |
|---|---|---|---|
| Specialist focus | Appointment businesses only | Any client with budget | Whoever pays |
| Pricing model | Performance-aligned retainer | Monthly, regardless of results | Project or hourly |
| Speed to live | 14-day full build | 8–16 weeks | 4–12 weeks |
| Execution | Fully done-for-you | Strategy + handoff to client | Task-by-task |
| CRM & automations | Built and managed by us | Not included or outsourced | Usually not in scope |
| Reporting | Weekly with commentary | Monthly PDF deck | Ad-hoc |
| Results guarantee | ✓ Yes — or you don't pay | ✗ No | ✗ No |
| Relationship | Embedded operator | Account manager | Contractor |
* Performance-aligned retainer — a recurring monthly fee structure where compensation is tied to or justified by measurable client results. You pay for ongoing value delivered, not just time or access.
12 booked appointments in 60 days — or you don't pay us a penny more.
We're confident enough in what we build to back it with a guarantee most agencies won't even consider. If we don't deliver a minimum of 12 new booked appointments attributable to our work within the first 60 days of being live, we work for free until we do.
Applies to practices with a functioning booking system. Full terms discussed on your strategy call.
Claim your guarantee — book a callBuilt by Romeo, someone who's watched eight calls stack up while the waiting room fills.
Romeo has stood at a front desk watching eight calls go unanswered in a single afternoon. Not because nobody cared, but because one person can't do everything at once. He knows exactly what that moment costs. Those callers don't ring back. He built Apex because that same moment happens inside practices, clinics, and studios across the UK every single day. There's a system that fixes it.
We take a limited number of clients at any time, build every system ourselves, and stay on to run it. We don't disappear after the onboarding call. We're on your numbers every week.
Questions we get every time.
Straight answers, no fluff.
We work with practices that are serious about growth, not looking for the cheapest option. Investment is scoped to your practice size and discussed on your strategy call. The diagnostic is free and we'll be straight with you about whether the return makes sense before you commit to anything.
Dental practices, aesthetic clinics, physiotherapy studios, beauty salons and spas, chiropractic, and osteopathy. Any UK appointment-based business where a customer books, shows up, and pays — and where lifetime value is meaningful enough to justify acquisition costs.
An in-house hire gives you one set of skills, a learning curve, and overhead. We come with a proven system already built for your sector, we're active across multiple practices so our data and creative intelligence compounds, and we're accountable to results — not just to showing up.
It means we run it. We build and manage your CRM pipelines, maintain your First Response System, keep your follow-up and reactivation sequences running, monitor your automations, pull the reports, and make the optimisation calls — every week. You get a system that runs without you having to manage it.
Reactivation sequences often produce booked appointments within the first week of going live — your lapsed client list is usually the fastest win. The full 14-day build gives us time to do this properly. Our guarantee window of 60 days from live gives you clear protection.
We operate on rolling monthly retainers after the initial build period. You're not locked into a 12-month contract. We stay because the results make it worth it — not because you're contractually trapped.
Stop leaving appointments on the table.
Every week without a proper acquisition system is a week of potential revenue you'll never recover. Let's build it.
Book your free strategy call →No commitment. No deck. Just a straight conversation about your practice.